One of Australia and New Zealand's leading web "gurus" will be conducting a half-day seminar in Queenstown next month, coinciding with the Tomorrow's Business forum featuring electronics company founder Dick Smith, Student Volunteer Army organiser Sam Johnson and economic commentator Rod Oram.
Sennza director Lachlan MacPherson said the web optimism workshop would focus on helping small to medium business owners make the most of cost-effective and free software available online to build functional and professional websites "on a shoestring budget".
He would also provide insight on how to automate a business for "next to nothing", provide tips on how to increase traffic and how to manage web content so it remained "fresh, compelling and gets great results".
"It is an exciting time to be in the online space with the state of the web and how quickly and cheaply you can achieve things.
"A few years ago it would have cost tens of thousands of dollars to build a professional and functional website, whereas today it may cost as little as a few hundred dollars.
"Now, the back button is your biggest competitor, because once a customer is on your website the goal is to keep them there.
"If they don't like or find what they want, they can hit the back button and your competitors are just one search away." Mr MacPherson said the world was entering a "golden age of design", where products needed to be beautiful and functional "and that goes for your website as well".
"You are now marketing to Gen Y who is very tech savvy.
"They understand the difference between good and bad design better than you might think," he said.
"In terms of your online presence, you really need to think about how your brand is being presented to your customers.
"With many of New Zealand's businesses focused on tourism, it is a no-brainer that the web presence of any tourism operator be founded on a platform that is aesthetically attractive and functionally powerful.
"Someone isn't going to travel half way around the world to check out your accommodation offering when they can click a few buttons and see what you have to offer online.
"It surprises me that so many businesses that depend on tourists have such a poor web presence," he said.
According to Internet World Statistics there were 3.6 million users of the internet in New Zealand as of December 31, 2011.
About 1.9 million New Zealanders have active internet subscriptions through their mobile phones and the results of Cisco's Visual Networking Index showed New Zealand's mobile internet growth in 2016 would outpace traditional fixed-line services by three to five times. About 49% of Australians now used their smartphones to research businesses.
The Tomorrow's Business forum will be held on September 14 at the Hilton Queenstown and City Impact Church.
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Source: http://www.odt.co.nz/news/queenstown-lakes/223268/big-names-business-forum
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